Byron Turnbull concedes his prices are "a lot", but that hasn't stopped Sydney's socialites from splashing $700 to get their hair done at his new salon.
Australia's billion-dollar cosmetics industry is making inroads into remote areas, bringing Botox to the bush, but health regulators are warning people to do their research.
Some believe social media is driving people to pay for ever-more-extreme beauty treatments. But one academic says there are sound economic reasons to look your best.
A lack of qualified hairdressers sees Tasmania reach out to the mainland for recruits, as the local industry warns there are no regulations to stop people "coming off the street, claiming they're a hairdresser".
An increase in global demand has seen the price of Australian beeswax double in the past two years, with local beards and beekeepers among the victims.
An online register could help reduce the risks from unqualified hairdressers, but what can you do if it's already too late?